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Email Newsletters on the Rise with Better Monetization from inboxAds
LAS VEGAS, December 06, 2019
Locked into slow-growth revenue from affiliate ads and qualified leads, content creators, as well as company marketing departments have struggled to monetize their newsletters from the outset. With the launch of inboxAds, these publishers can start to monetize their newsletters from the very first issue.
inboxAds is an advanced email monetization platform that has the potential to disrupt the digital advertising space. Its unique advantages are twofold: content marketers can monetize their newsletters immediately, and advertisers have a targeted strategy for reaching customers likely to buy their products.
Free to use for newsletter publishers, this new platform allows marketers to place ads within their newsletter copy. Using native advertising, a form of marketing whose ads appear as related news stories, inboxAds uses artificial intelligence (AI) to choose native ads that appeal to each newsletter’s readers.
With this mutually beneficial business ecosystem, publishers can begin monetizing their newsletters within a few minutes, thanks to inboxAds’ user-friendly sign-up process, explains Iulian Danciu, the company's product manager. With that advantage, he says, "Marketing departments will be more likely to sell company management on a long-term content marketing program."
In addition, the company developed a plug-and-play, first-of-its-kind WordPress plugin that can be up and running in minutes, giving WordPress bloggers and website owners a monetization tool that can work at scale with little effort. The plugin is compatible with most of the popular WordPress plugins, including Newsletter, MailPoet, SendPress, ALO EasyMail, or Mailster. With no effort on their part, publishers can sell ad space in their newsletter, choosing the space in which ads will appear.
inboxAds is the brainchild of a team of digital marketers and software developers who saw a need for a no-cost solution to help newsletter publishers monetize their content marketing efforts. As one of the fastest-growing sectors of the digital advertising space, content marketing has proven to bring in more profits over the long term. What digital marketers need, though, is a way to fund their content marketing efforts. The online software-as-a-service (SaaS) product inboxAds does just that.